27A – Reading Reflection No. 3

-The general idea in The Art of Social Media is to provide tips and advice on how to properly manage your social media presence. Through examples and detailed explanations, the book can help your business tremendously by guiding your social media use to make it professional and polished.

-This book connected and enhanced the teachings in ENT 3003 because it gave real life, concrete examples as to manage social media for your company. This isn’t a topic we touched on much, so I feel like it’s a great resource to keep in mind. Not only does it offer great advice on how to manage a business social media, but it will also help you manage your personal accounts.

-I think a good exercise would be to create a social media plan or a strategy that your business would like to use. For example, how will you market your product through social media? Or how will you ensure your social media will provide useful information for your customers?

-I am not big on using social media. I think it wastes a lot of time and serves very little purpose to me personally. However, I think social media can be a huge advertisement resource for a business that can help your bottom line. Something that stood out to me is the way in which businesses use cross promotion. For example, using only a few platforms to advertise their products while advertising their other accounts.