1.
Location:
a.
Valuable: our customers will come into a
physical store, therefore, having a central location to the city is crucial.
b.
Rare: We are the only business operating in the
city. Finding a central place will place us at a stronger standing were competitors
to arise.
c.
Inimitable: you cannot imitate a location.
d.
Non-substitutable: although competitors can
arise, they cannot get our same central spot.
2.
Quality ingredients:
a.
Valuable: our quality ingredients set us aside
from other dog foods filled with fillers and preservatives.
b.
Rare: most dog foods do not contain quality
ingredients.
c.
Inimitable: it would be difficult for a
competitor to find out exactly how we make our food because we have our own “formula”
and suppliers.
d.
Non-substitutable: (see above)
3.
Unique business plan:
a.
Valuable: this sets us aside from competing
businesses in our market.
b.
Rare: our plan includes a physical location
where pet owners can come in with their pets. We will offer a pet friendly atmosphere
that offers a unique experience that no other place does.
c.
Inimitable: (see above)
d.
Non-substitutable: (see above)
4.
Strong marketability:
a.
Valuable: our marketing campaign will focus on
education. Through our advertising, we hope to take customers away from competitors.
b.
Rare: most marketing has the intention to sell,
and while that is very important, our main purpose is to educate.
c.
Inimitable:
d.
Non-substitutable:
5.
Point of sales systems:
a.
Valuable: This is what sets us apart
b.
Rare: we are the only ones in the field
c.
Inimitable: no other businesses will have a
similar business plan
d.
Non-substitutable: no one can imitate our idea
due to trademark protections
6.
Branding:
a.
Valuable: this is how we position ourselves in
the minds of consumers
b.
Rare: we brand ourselves as a fresh food company
with the goal of maximizing dog’s health
c.
Inimitable: through licensing and trademark
protections, we can protect our branding.
d.
Non-substitutable: no one else can copy it
exactly.
7.
Human resources:
a.
Valuable: our team is committed to the best customer
service in the industry
b.
Rare: through the right hiring practices,
competitors cannot copy our HR model.
c.
Inimitable: (see above)
d.
Non-substitutable: no one else can copy it
exactly.
8.
Funding:
a.
Valuable: this is how we fund our business
b.
Rare: getting the right investors to put money
in our business
c.
Inimitable: It’s unlikely others will have the
same way of raising capital
d.
Non-substitutable: no one else can copy it
exactly.
9.
Premises & Equipment:
a.
Valuable: we operate on site
b.
Rare: no one else operates on site
c.
Inimitable: (see above)
d.
Non-substitutable: no one else can copy it
exactly.
10.
Strong supplier relations:
a.
Valuable: Will lower costs and provide us the
best resources in terms of food
b.
Rare: our relations help us grow
c.
Inimitable: they are hard to copy by others
d.
Non-substitutable: you need these positive
relations in order to thrive.
Our top resource is our location. There are other companies
that offer fresh food with customizable meal plans for dogs. However, all these
companies operate through online platforms. There are no physical locations in
Coral Springs that offers this type of service, therefore, having a central
location where people will easily get to and shop is of crucial importance.
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