19A – Idea Napkin No. 2

My name is Angelica and I am a fourth-year business student. I am a hard and committed worker. My idea is to create a local company that will offer fresh food to pet owners at an affordable price.

The product offering is fresh, refrigerated, and healthy foods. Customers can customize their pet’s meals based on their specific needs, and they can get the refrigerated food locally without having to go through an online supplier.

I am offering this product to anyone who owns a dog and is willing to pay a little more to get them better food than the one offered on the shelves of dry food aisles.

I believe most of the customers interested in the product care because their pets may not be doing very well on their current food and they are looking for a healthier alternative.

What sets us apart from others is that we offer the food locally without having to buy it online.

I think these elements fit together because they have the same goal in mind of producing quality fresh food for consumers. When you align your competencies to your goals, I think you can expect to have a good foundation. The goal is to be in line with consumers needs/wants, and by offering food that will make their pets healthier and happier we can achieve our goals.

Feedback- I broadened the target segment to anyone who owns a dog. In my feedback someone mentioned I should be more specific in what types of breeds I should target. I wouldn’t want dog owners of otherwise healthy dogs to feel like they cannot access our products because they are only for those who need it. Therefore instead of being specific in breeds, I broadened my segment.