My customer avatar:
Animal lover/dog mom
Goes to the gym regularly and maintains a healthy diet
Runs every morning with their dog
Upper middle-class suburban millennial with small children
Democrat/progressive and loves Bernie Sanders
Actively involved in community events
Native to the city of Coral Springs/Margate/Parkland
Listens to pop music
Loves trying out new foods/recipes
Vegetarian
I relate in many ways to my customer avatar, which I don’t
find to be a coincidence. For example, I
am an animal lover and I am health mindful. Because I am creating a product for
which I personally find there is a need, it is only natural that I expect
others who share my views/needs to also find this product appealing. I intend
to target people with similar lifestyles as me, because these are the people I
interact with the most on an everyday basis.
No comments:
Post a Comment